about

Bridging Global Brands and Japan’s Market

With 20+ years of experience in product development, marketing, and international business, I help overseas companies successfully enter and grow in the Japanese market.

Having managed product launches for global brands such as Cuisinart and Melitta, I specialize in **localizing overseas-developed products**—from market research and product adaptation to packaging design, compliance (PSE, Food Sanitation Law), and distribution strategy.

I have built my career connecting global teams across the U.S., Europe, and Asia, coordinating with factories, test labs, and retailers to ensure smooth entry into Japan. **My deep understanding of Japanese consumer behavior—valuing quality, simplicity, and thoughtful design—enables me to turn foreign products into local successes.**

Whether it’s advising on product localization, certification, or marketing strategy, my goal is simple: to bridge the cultural and technical gap between Japan and the world.